Feasibility study, market research and development recommendation for 6.6ha land parcel

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The Challenge

C&W was instructed to prepare a consolidated report covering feasibility study, market research and development recommendation for 6.6ha land parcel to be developed by Vifon for mixed-use residential, office and retail with ancillary improvements facilities.


The Solution

A team of experts with a broad range of skills was involved in the delivery of our service. A strict process was fully followed to provide the highest quality of report.Services included:

Insight of the likely competition that the project will face at the date of assessment and in the near future. 
Identify gaps in the market from in depth analysis of competing projects in order to maximize profitability. 
Determine the target markets: potential buyers, operators, residents and visitors for each component of the project. 
Position the project and formulate pricing strategies for each primary target market and key flanker markets. 
Undertake reviews of the plans prepared by the design consultants and comment on optimum densities and mix. 
Undertake a project development feasibility study based on key variables determined from our market research and previous experiences. 
Complete the cash flow model to determine NPV, IRR and payback period of the project.


The Results

A delivery of most up to date and accurate report that helped the client with their investment decisions. The team consulted the client with best options to suit the market situation in short and medium term based upon deep analysis on what is happening and trends.