Cushman & Wakefield Retail success with Harley Davidson in Vietnam

Harley Davidson showroom Hanoi by Cushman & Wakefield
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The Challenge

Cushman & Wakefield represent the Landlord of 1.600sqm leasing area at No. 40 Ngo Gia Tu, Long Bien District, Hanoi City for Harley Hanoi dealership. Requirement from the client was to find 1.600 to 2.000sqm ideally location for motor showroom. 

The Solution

Harley Davidson is probably the most famous motorcycle manufacture in the world. Their Saigon store has achieved sales doubled that of expectation in 2014, to follow the success of Ho Chi Minh City they expected to find new venue which is similar even better than existed one.

Their requirement is around 1.500sqm in two levels located only  in ground and first floor and especially they can use the whole façade of the building which they aimed to create not only a store but also Harley Davidson building.

Cushman & Wakefield retail services focused on searching a retail podium in apartment project and private building from three to five storeys around My Dinh and Long Bien District area. After searching a potential site in Long Bien, C&W succeeded in negotiation with the landlord to allow the client use whole building facade without paying extra fee.

The Results

After over a year searching and negotiating, C&W successfully finished the deal and helped Harley Davidson secure their Hanoi dealership. The showroom is the brand’s largest in Vietnam and even the SEA region.

The store opened in July 2015.