On 22nd, May in Ho Chi Minh City, IE Singapore - the National trade promotion agency of the Ministry of Trade & Industry of Singapore hosted a workshop for Singaporean companies aiming to help them set up and/or expand their business in Vietnam.
Those that attended had a keen interest in the Retail sector. IE Singapore identified Ms. Hoa Le – Director, Retail services of Cushman & Wakefield Vietnam is a well-known expert in Retail field, they invited her to meet with the group and to share her knowledge and capabilities with them during the workshop.
The goal was to help these companies develop further with a better understanding of the Vietnamese retail market, as well as to develop useful local connections in Vietnam. This session is designed to give the participants of the workshop an understanding of franchising models as alternative entry options to enter the consumer market segment.