Alex Crane is responsible for the operations and success of Cushman & Wakefield, Vietnam. Aside from his management responsibilities Alex advises a diverse range of clients from developers, international investors and multinational corporations, particularly in a transactional and long term strategic capacity. Working across both Capital Markets and Tenant Advisory departments, Alex has unrivalled insight into the largest occupiers in Vietnam across office and industrial portfolios enabling C&W to be the number one advisor from occupier and investor perspectives.
Starting a career in the industry in 2003 with a multi-disciplinary practice in the United Kingdom, Alex brings vast experience of transactions to his role in Vietnam. Throughout his career Alex has worked across all sectors of the commercial real estate industry including sale & acquisition of investment and development opportunities giving him impeccable knowledge of property lifecycle and value creation.
Since arriving in Vietnam in 2011, Alex has been involved in a number of high-profile transactions and undertaken many roles. One of his first and most significant as consultant for President Place, Ho Chi Minh City’s first LEED Gold accredited office building and the highest quality office development in the city to date. President Place achieved a remarkable 40% pre-leasing rate prior to opening and was cash-flow positive within only 3 months of becoming operational. President Place is credited as being one of the most successful projects in HCMC with a distinguished occupier directory including Canon, Microsoft, JWT, Starbucks, Schindler, Diageo and Sony.
Aside from his Landlord consultancy experience, Alex has worked on many major occupier accounts in Vietnam including Prudential, IBM, Nestlé and WPP Group (JWT, TNS, GroupM). In addition, Alex has worked on ground breaking technical cases such as PETRONAS and the Australian Government, where large savings were made on Rent Reviews without either client technically having rights to do so.
Alex has been involved in office transactions across Vietnam which extend to over 60,000m2 (650,000sq ft), including three of the six largest office deals in Vietnam in 2014.
President Place – Grade A, LEED Gold office building, high profile occupiers include:
Lease Renewals: Colgate-Palmolive, Bayer Pharmaceutical, ThyssenKrupp
Rent Reviews: PETRONAS, Australian Government (DFAT)
Relocations: GroupM, Talisman/Thang Long (Largest office deal of 2014)